Schedule of Events

Day 1 - Saturday, March 2nd, 2019

Sign up and Registration

Time: 12:00pm - 6:00pm
Location: Registration booth Conference Centre

Formal Dinner Cocktails

Time: 6:30pm - 7:00pm
Location: Empress Ballroom Foyer

Formal Dinner

Time: 7:00pm - 8:30pm
Location: Empress Ballroom

Comedy Show with Johnny Bagpipes

Time: 8:45pm - 9:45pm
Location: Conference Centre Theatre

Johnny ‘Bagpipes’ Johnston shows the world what happens when rock & roll meets the pipes. From ‘Flower of Scotland’ to Van Halen, Johnny Johnston is sure to get your group going. More than just plaid, Johnny ‘Bagpipes’ Johnston delivers his hilarious comedy performance with a Scottish twist that bowls audiences over! The six foot five stand-up comedian started playing the bagpipes over twenty seven years ago. Johnny Johnston never fails to deliver the good clean humor that is his trademark!

Where clean comedy content plus Rock & Roll collide with the pipes, you’ll find Johnny. From appearances at Caesars Palace and the Freemont Street Experience in Las Vegas, to opening shows for Wide Mouth Mason, Kansas, 54/40 and Rich Little, Johnny serves up good natured laughs for audiences from all walks of life.

More Info

Day 2 - Sunday, March 3rd, 2019

Sign up and Registration

Time: 6:00am - 12:00pm
Location: Registration booth Conference Centre

Breakfast & State of the Profession (1 CCC)

Time: 7:30am - 8:50am
Location: Crystal Ballroom

Join us for breakfast and an industry expert panel discussion of the state of your profession.

More Info

Education Class: Mental Health in the Workplace (1.5 CCC)

Time: 9:00am - 10:30am
Location: Conference Centre Theatre

Speaker: Cameron Keller

Cameron will provide an overview regarding the prevalence and impact of mental health issues in the workplace. He will introduce a new way of thinking about mental health problems through the Mental Health Continuum. He will also talk about the impact of stigma and how all workers can become part of the solution through starting meaningful conversations in the workplace about mental health and wellness. This presentation will change the way you think about mental health in the workplace and will encourage you to consider your own mental health as well.

More Info

Education Class: Hearing Loss, Social Isolation and Dementia (1.5 CCC)

Time: 10:45am - 12:15pm
Location: Conference Centre Theatre

Speaker: Barbara Weinstein, Ph.D.

The proportion of the population 60 years of age and older is growing world-wide and these demographic changes have health, economic and social policy implications. From a public health perspective a priority is a healthy life span namely living a long life uncomplicated by damage from the environment, lifestyle or disease. Health professionals working with older adults should be committed to helping their patients thrive and live better with more healthy years and fewer sick years.

Brain health, participation in activities, remaining physically active, and maintaining social connections are essential to active aging. Hearing and the ability to effectively communicate are critical to social engagement and brain health. When untreated, age related hearing loss (ARHL) can affect one’s ability to communicate, to function productively, and by association, hinders the ability to maintain social connections thereby posing a threat to successful aging. In fact, ARHL is acknowledged as a public health challenge and a recognized modifiable risk factor for dementia, falls, and social isolation. In fact, while only recently recognized as a significant risk factor, it is increasingly recognized that hearing related interventions when administered mid-life, may help to postpone the onset of dementia.

The goal of this workshop will be to provide the Hearing Instrument Practitioner (HIP) with a working knowledge of dementia, the behaviors associated with dementia, the links with hearing loss and how best to communicate with persons presenting with or at risk for dementia.

Learning Objectives:

  1. Explain the connection between hearing loss and dementia
  2. Identify the importance of hearing aid use to optimizing communication to ensure social engagement as a buffer against cognitive decline
  3. Distinguish between the behaviors associated with dementia and those typical of persons with age related hearing loss
  4. Understand how best to communicate more effectively with older adults with dementia
  5. Gain familiarity with the evidence linking hearing loss to incident dementia and the explanations for the connection
More Info

Lunch & CEO Panel

Time: 12:30pm - 2:00pm
Location: Crystal Ballroom

This panel will discuss what’s happening in the hearing industry and be available to answer questions. 

Joining us will be:

Mark Murray with Starkey

Brian Archambault with GNReSound   

Adam Fitzsimmons with Oticon   

Jeff Malpass with Sivantos   

Michelle Ummels with Widex


More Info

Education Class: Red Flags and Sudden Hearing Loss (1 CCC)

Time: 2:00pm - 3:00pm
Location: Conference Centre Theatre

Red Flags Including Sudden Hearing Loss

Speaker: Dr. Fraser Noel, MD FRCSC  1 CCC

The purpose of this talk is to review through case presentations, the red flags for medical referral. Also, there will be a discussion centering on sudden hearing loss, when to refer and treatment.

At the conclusion the audience should have clarity around audiometric, history and examine findings that would trigger referral.

Learning Objectives:  Red Flags Including Sudden Hearing Loss

  1. Identify Red Flags
  2. Identify Sudden Hearing Loss
  3. Know when to refer
  4. Know what ENT’s do for treatment
More Info

Education Class: Music and Hearing Aids (1.5 CCC)

Time: 3:15pm - 4:45pm
Location: Conference Centre Theatre

Speaker: Dr. Marshall Chasin, AuD

Music and speech have some differences which include spectral shape, intensity and “crest factors”. Most modern digital hearing aids cannot handle the more intense inputs that are characteristic of music. Three new technologies and four clinical strategies will be provided to optimize hearing aids for music as well as for speech. These technologies and clinical strategies are designed to circumvent some problems associated with the analog-to-digital conversion process–still a major weak point with some modern hearing aids.

Learning Objectives

After attending this seminar, the participant should be able to:

  1. Select software programming that is optimized for music
  2. Explain the engineering limitations of some modern hearing aids for music
  3. Identify some simple clinical strategies to improve a hearing aid for music
More Info

Education Class: for the Public Hearing Loss, Social Isolation and Dementia

Time: 7:00pm - 8:30pm
Location: Conference Centre Theatre

This talk has been canceled due to lack of enrollment.

Speaker: Dr. Barbara Weinstein Ph.D.

Highly prevalent, age related hearing loss (ARHL) for which treatments are available, has recently been identified as a potentially modifiable risk factor for dementia. In isolation or when presenting concurrently, ARHL and dementia are costly conditions because of their marked impact on social functioning, health outcomes and well-being.

The goal of this public lecture will be to: provide an overview of connections between hearing loss and dementia including similarities and differences, to discuss hearing technologies which may facilitate communication and improve safety in the home, and to provide family members with tactics they can employ to optimize face to face audibility and communication with loved ones with dementia. Ample opportunity will be provided to answer questions.

More Info

Day 3 - Monday, March 4th, 2019

Breakfast Speaker: The World's First Hearing Aid Powered by Fuel Cell Technology (1.5 CCC)

Time: 7:15am - 8:45am
Location: Crystal ballroom

Fuel cell technology has existed commercially for about 20 years, and is being used commercially in the car industry, manufacturing industry, or for military applications. Fuel cell technology, like batteries, produces electricity via an electro-chemical reaction. However, in fuel cells, if they are supplied with a ‘fuel’ – which is most often hydrogen – the potential energy required to produce electricity will never deplete. Today’s increasing hearing aid complexity, as the systems get smarter, also come with increasing demand for energy efficient systems. So how can we meet this need for the users? This presentation will focus on a never-before-seen innovative solution: a hearing aid powered by a miniaturized fuel cell, which will offer an alternative to traditional or rechargeable batteries.

Learning Objectives:

  1. Get a greater understanding of fuel cell technology
  2. Understand the motivations behind launching a hearing aid powered by fuel cell
  3. Understand the benefits of this technology and how it will help the hearing aid user in real life
More Info

Educational Class: Verification of the Hearing Aid Fitting, Can you Afford Not To Do It? (1.5 CCC)

Time: 9:00am - 10:30am
Location: Conference Centre Theatre

Speaker: Gus Mueller, AuD

Real ear verification:  Solving puzzling issues

It is well documented that real-ear verification of gain and output to prescriptive targets optimizes patient benefit.  There are many nuances, however, to this procedure when employed in clinical practice.  Sometimes, things just don’t look right.  Is it the patient?  The equipment?  Or examiner error?  In this seminar, through the use of case studies, we’ll review commonly encountered problems and puzzling issues, and discuss how they can be avoided, solved or explained.


More Info

Educational Class: Tinnitus Treatment and Research: Controversies and Conundrums (1.5 CCC)

Time: 10:45am - 12:15pm
Location: Conference Centre Theatre

Speaker: Robert Folmer Ph.D.

Chronic tinnitus is a condition that negatively impacts the quality of life for millions of people worldwide. Consequently, a safe and effective treatment for tinnitus has been sought for decades. However, a true “cure” for the most common etiologies of tinnitus remains elusive. Many different types of tinnitus treatments have been researched and implemented clinically – these include herbal concoctions, prescription medications, various sound therapies, neuromodulation strategies, and surgical interventions.

This presentation will review some of the controversies and conundrums that have occurred – and continue to exist – in the fields of tinnitus research and treatment. Recommendations for effective tinnitus management strategies will also be presented.

More Info

Manufacturers Expo & Roaming Lunch (2 CCC)

Time: 12:15pm - 2:45pm
Location: Carson Hall/Level 2 VCC

Discover the latest products and services to help you grow your office from industry-leading companies that you know and respect. Stroll through the expo and connect with key industry staff to learn more about their products and services. Many exhibitors offer Expo specials to attendees. Be sure to make the most of your time on the Expo floor by lining up your business needs with the exhibitors onsite.

More Info

Educational Class: Sales, the Dirty Word (1.5 CCC)

Time: 3:00pm - 4:30pm
Location: Conference Centre Theatre

Speaker: Ted Venema, AuD

In 1989, 53% hearing aids sold were sold to 1st-time users. In 2008, that dropped to 37% (MarkeTrak, 2009). Today’s hearing aids are better than those of 1989, so what has happened here? Is it the issue of stigma, that hearing aids make one look old? Nope, everyone’s wearing “ear-gear” today, in their cars, in the mall, everywhere! There are far more potential hearing aid wearers today than in 1989; yet, the big promise of the baby-boomer bulge buying hearing aids has not happened. We are selling a product that’s better than it’s ever been, to a public that has become accustomed to wearing things in their ears, and there are more potential clients than ever before. With all this, our sales to new hearing aid wearers is actually shrinking. How come? Is it because many practitioners cannot sell? And how about those new over-the-counter hearing aids being sold in the US?

Learning Objectives:

Following this seminar, participants will be able to:

  1. Explain the remarkable similarity of selling to educating
  2. Recognize the huge importance of involving significant others in the appointments
  3. Categorize some common objections and motivating strategies to overcome these
More Info

Prize Draws (must be present to win)

Time: 4:35pm
Location: Conference Centre Theatre

WCS At a Glance

To download a printable at-a-glance schedule of this year’s events, click here.